What if private cars were banned from Dublin by 2050?
Hi Bike
6 weeks
Speculative Design Module
Group Project with
Magdalena Mroczek,
Jude Quilty,
Cathal Coughlan
Research,
Strategy,
Speculative Design,
Brand Identity,
Copywriting,
Service Design,
Photography,
Videography,
World Building
We plotted and visualised with mockups the different stages that might lead us to a car-free 2050 by slowly changing public perception of cars as status symbols; requiring emissions stickers on cars (similar to BER rating), removing the year from car reg plates, removing logos from cars.
To make active travel a viable option for the diverse needs of people in Dublin, infrastructure developments will have to prioritise active and sustainable travel, ‘15 minute city’ style neighbourhoods, equitable access to micromobility (bikes, scooters) and community repair hubs.
A kit would be given to each child with the equipment they need to learn to cycle safely and a workbook to help them learn the rules of the road.
As children grow the bikes could be modified or traded for a bigger size at no cost, with smaller bikes being given to younger children, creating a circular system.
We each experimented with a visual language and identity for Hi Bike. We decided to use Maggie’s illustrations as they allowed us to communicate with children who might not be able to read yet. They are similar to the outline drawings you might find in a colouring book, conveying a sense of fun and the opportunity to make something your own. Maggie enlisted the help of her 7 year old sister to draw some of the icons which informed the style she used.
Bike Registration Plate
This app would contain your cycling license if you needed to show it to authorities, help you find your bike in busy bike parking areas, have a map feature and allow other people to access parent/ emergency contact information by scanning the the bike’s reg plate in case of accidents.
As the member of our team from the BA in UI/UX course, Cathal built a prototype of this app in Figma.