What if private cars were banned from Dublin by 2050?



Hi Bike


2023
6 weeks

Speculative Design Module
Group Project with
Magdalena Mroczek,
Jude Quilty,
Cathal Coughlan


Areas:
Research, 
Strategy,
Speculative Design,
Brand Identity,
Copywriting,
Service Design,
Photography,
Videography, 
World Building


The core element of our design response was around the behavioural change that would be needed for citizens to embrace active travel. The Hi Bike scheme would be run with Transport For Ireland (TFI). Children would receive lessons in school on how to cycle safely, allowing then to attain their 'cycling license'. Each child would receive a kit (helmet, high-vis, workbook) and bike that they can trade up in size as they grow. Each community will have a bike repair hub, promoting circular economy behaviour and skills.  






World Building

We plotted and visualised with mockups the different stages that might lead us to a car-free 2050 by slowly changing public perception of cars as status symbols; requiring emissions stickers on cars (similar to BER rating), removing the year from car reg plates, removing logos from cars. 

To make active travel a viable option for the diverse needs of people in Dublin, infrastructure developments will have to prioritise active and sustainable travel, ‘15 minute city’ style neighbourhoods, equitable access to micromobility (bikes, scooters) and community repair hubs.





Hi Bike Promotional Video


The ‘Hi Bike Campaign Launch Video’,  promotes cycling as something exciting and empowering. We focused on the benefits, positioning cycling as a way for children to be independent, to explore, to socialise and to get active. 
We worked as a team to decide on the message, how to convey it, storyboarding, location scouting and shooting on the day. Jude and myself did the art direction, filming and photography and Jude also did the edit.  






Hi Bike ‘Starter Kit’

A kit would be given to each child with the equipment they need to learn to cycle safely and a workbook to help them learn the rules of the road.

As children grow the bikes could be modified or traded for a bigger size at no cost, with smaller bikes being given to younger children, creating a circular system. 

We each experimented with a visual language and identity for Hi Bike. We decided to use Maggie’s illustrations as they allowed us to communicate with children who might not be able to read yet. They are similar to the outline drawings you might find in a colouring book, conveying a sense of fun and the opportunity to make something your own. Maggie enlisted the help of her 7 year old sister to draw some of the icons which informed the style she used.









Bike Registration Plate



We speculated that cycling would be made an official form of transport that requires training, testing, licensing and a registration plates. 

Maggie and Jude fabricated this prototype from acetate using a laser cutter and tested how it might attach to bikes.




AR Transport App
Transport For Ireland (TFI) would release an app built around active and sustainable travel to make it more convenient and safe. 

This app would contain your cycling license if you needed to show it to authorities, help you find your bike in busy bike parking areas, have a map feature and allow other people to access parent/ emergency contact information by scanning the the bike’s reg plate in case of accidents.

As the member of our team from the BA in UI/UX course, Cathal built a prototype of this app in Figma.






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